Greek retailers stretch Black Friday into a week-long affair

29 November 2019
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Some major retailers in Greece started their Black Friday offers on Sunday – five days prior to the official sale day – bombarding consumers with text messages, emails and adverts, ekathimerini.com reports.

Since Monday the country’s four major electrical appliances and electronics chains have extended their business hours, opening at 8 a.m. instead of 9 a.m., and this is set to continue through Friday.

A PayPal survey indicated that Greek consumers are likely to spend up to 360 percent more money during the Black Friday promotional event than last year.

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