Enhanced communication leads to a better Europe

12 November 2018
881 Views

In recent years Europe’s severe weakness on the road to integration is communication. Many citizens around region have absolutely no clue what Europe is about. Apparently, they do have vague knowledge about the advantages of European politics in their own lives and the opportunities that this institution provides to young people.

By Spyros Kapralos
Research and Development, Head at European Communication Institute

According to communication experts, the actual reason of this problematic perception about Europe is the communication gap between institutions in Brussels and the local societies.

In addition to these quite serious concerns about the future of the union are many contentious issues that include migration, fiscal consolidation, unemployment, and the necessity to have a certain plan for sustainable growth.

A few months before the upcoming European elections May 2019, confrontation about Europe’s capability to increase its engagement within regional societies is becoming increasingly bitter. But both political parties and candidates should examine a different approach to be more attractive to the audience.

Shall Europe change its strategy to achieve more attention by the crowd? The answer is clear: “YES”. But how can political parties make that happen? There is no doubt that the most serious task is to communicate proposals properly and effectively.

To be more specific, our candidates should encourage the direct participation of the audience when it comes to policy making. For example, the institutions could find more data about the region’s concerns and problems via a crowd sourcing strategy where individuals will come up with a solution to a problem they struggle with.

At the same time, the institutions could provide an opportunity to each person to propose their own solution to the problem. The institutions could then examine the effectiveness of each proposal and make the right decision by either accept or reject it.

In this way, Europe can create models of active citizens who take things into their own hands and energetically act to solve their problems. This does not, in any way, mean bypassing national governments but strengthening a relationship of trust between bureaucratic Europe and local societies.

That specific procedure could easily work via social media platforms as we take into account that digital literacy has been expanded, but there is a lot of work to do in that direction. Nowadays, emerging technology ensures a viable path to communicate with each other. The key factors to secure Europe’s social interest are the following: direct communication, engagement, and a sustainable relationship among the citizens.

That strategy could change the whole perception of the European architecture in a very efficient way. To sum up, proper communication will be what buries fierce opponents, extremism, and all forms of anti-ubiquity.

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