Black Friday online spending expected to hit $2 billion in US

25 November 2016
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Spending online is expected to hit a record $2 billion on Thursday, November 24 within the United States, which would be a nearly 16% increase from last year, according to Adobe. Similar to previous years, mobile shopping is also off to strong start as more consumers are purchasing items via their smartphones.

Based on Thanksgiving spending to date, estimated at $336 million, consumers will spend a record $820 million shopping via iPhone, iPad, and Android phones and tablets. The average order value on Apple APPL devices is estimated at $144, which is higher than that of Android devices at $119 per purchase.

Consumers have spent $27.2 billion online in the month of November. Shopping ramped up on Wednesday, the day before Thanksgiving, with shoppers spending $1.57 billion online, up 19% year-over-year. So far, 22 out of 23 days this month so far exceeded $1 billion in sales, also a first for the season.

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