WTTC presents what “the new normal” will look like as we begin to travel again

5 May 2020
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London, UK: The World Travel & Tourism Council (WTTC) has outlined what the “new normal” will look like as countries begin to end their COVID-19 lockdowns and ease travel restrictions.

“Travelling in the New Normal” is part of WTTC’s plan which includes critical steps and coordinated actions, including new standards and protocols, which offer a safe and responsible road to recovery for the global Travel & Tourism sector as consumers start planning trips again.

For the last few weeks, WTTC, which represents the global Travel & Tourism private sector, has been marshalling the efforts of the private sector, sharing best practices from different regions around the world to work on the path forward.

Public-private collaboration between business and governments is vital to develop new health protocols which will form the travel experience and also provide people with strong reassurances when traveling.

WTTC says the sector will face a gradual return to travel over the coming months as a “new normal” emerges before a vaccine becomes available on a mass scale, large enough to inoculate billions of people.

Travel is likely to return first to domestic markets with staycations; then to a country’s nearest neighbours before expanding across regions, and then finally across continents to welcome the return of journeys to long-haul international destinations.

WTTC believes younger travelers in the 18-35 age group, who appear to be less vulnerable to COVID-19, may also be among the first to begin traveling once again.

Gloria Guevara, WTTC President & CEO, said: “It is vital for the survival of the Travel & Tourism sector that we work together and map out the road to recovery, through coordinated actions, and offer the reassurance people need to begin traveling once again.

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