OPAP’s ongoing investment in digital and technology now extends to Online
- OPAP to launch new online sportsbook Pamestoixima.gr in next few days
- New site will offer competitive odds to OPAP’s customers in Greece
- Agent network directly rewarded for retail customers play online on Pamestoixima.gr
- Strategic investment in Stoiximan Group
Leveraging the latest Digital and Technology capabilities is one of OPAP’s key strategic priorities.
Investing in our Retail Network
For the last two years the company has been working on the significant transformation and modernisation of the OPAP retail network with technology investments of around 100 million euros. This is one of the biggest transformation projects in Europe, supported by the introduction of over 50,000 different new devices, providing the firm foundations for improved customer experience and agent benefits in the future. While the major technology migrations have now been completed the ongoing process of improvement and modernisation continues. In the next few weeks the company will also be launching two new products in its retail network – KINO Sidebets and Virtuals Match-day.
As part of OPAP’s long-term objectives, the company is also investing in its online activities. This segment provides a significant opportunity and OPAP is seeking to tap into its prospects. OPAP’s intention is to offer online to its customers many of the same products that they currently enjoy in OPAP shops. OPAP will start initially with sports-betting and then add more games, like Tzoker, KINO and Virtuals.
In the next few days, OPAP will be launching its new Pamestoixima.gr, on both web and mobile channels. The new Pamestoixima.gr online sportsbook will offer much improved and competitive odds, while providing an enhanced gaming experience for customers. At the same time, Pamestoixima.gr will further support the agents, giving them access to customers using the online channel. As it has been agreed, this creates benefits for them, since they can earn the same level of NGR commissions applying to in-store betting for the activities of players that register for Pamestoixima.gr via their agencies.
OPAP focuses on developing and marketing its online operations and is currently expanding the OPAP Online team.
Strategic Investment in Stoiximan Group
OPAP Group is today also announcing a new strategic investment. Specifically, its subsidiary OPAP Investment Ltd has signed a pre-agreement for the acquisition of a 36.75% stake in TCB Holdings Ltd, the mother company of Stoiximan Group subject to the relevant betting regulatory clearance. Furthermore, OPAP has reached a pre-agreement to also acquire joint control with TCB Holdings in Stoiximan’s Greek and Cypriot operations. This investment is subject to the satisfaction of various conditions precedent, including clearance by the competent gaming regulatory and anti-trust authorities and the performance of due diligence.
At an OPAP group level, this investment gives also presence in several fast-growing international markets. TCB Holdings offers, through its subsidiaries, online gaming services in Greece and Cyprus under the Stoiximan brand and in Romania and Germany under the Betano brand.
Stoiximan Group, with the existing Stoiximan management team will continue to operate independently from OPAP own online business.
Delivering our 2020 Vision
As part of the ambition to become a world-class gaming entertainment company, OPAP has a clear plan and objectives for its presence in the online segment, focusing on generating value for its shareholders, partners and stakeholders. Moving towards the realization of the 2020 Vision, the company looks forward to continue working together with its agents to shape an even more dynamic future, which will offer mutual benefits and exciting prospects for all.
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