Greece 6th in Russian travelers’ online searches

21 February 2017
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Greece was the 6th most popular tourism destination in Russian travel platform Yandex in January 2017. Greece had a 4.9% of the total reach share, with Thailand (12.2%), Turkey (6.2%), India-Goa (6%), Vietnam (5.7%), Egypt (5.2%) occupying the top 5 spots. According to data from the Russian travel platform, Greece re-entered the top 10 picks for Russian tourists for January, recording a substantial 116.4% rise in comparison to January 2016, and a 117.8% compared to December 2016. Yandex, which is a service analysing data for the Association of the Tour Operators of Russia (ATOR), the increase in Greece by the Russians as a tourist destination is attributed to the devaluation of the euro against the US dollar and the Russian ruble, as well as the an intensified promotion campaign by tour operators to increase their share in the market. The minimum cost for a 7-day package holiday, for two adults in Greece amounted to 50,000 rubles. Crete, Rhodes and Corfu were the top search hits for the Russian, while most prefer all-inclusive packages. Yandex visitors made 5.7 million travel-related searches in January, a 97% rise from January 2016.

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