Greek Tourism Organisation to spend €2m on online marketing campaign

1 May 2016
314 Views

The Greek National Tourism Organisation (GNTO) decided to promote the country’s tourism industry by earmarking €2m for promotional campaigns via Google, Facebook, TripAdvisor and Expedia. The General Secretary of the organisation, Dimitris Tryfonopoulos signed the relevant agreements with the online companies. The organisation will allocate a total of over €700,000 for its Google campaign to attract US, Canadian British, French, Italian, Dutch, Polish, Swiss and Serbian tourists. Another €310,000 will go to the organisation’s Facebook campaign aimed at the North American, Scandinavian and central European markets. The ad campaign on Facebook will last till the end of the year and hopes to achieve an appearance of 94 million times in these markets. In 2015 a similar campaign on Facebook made 142 million appearances in 12 different markets and reached over 24 million users. €420,000 will be earmarked for the TripAdvisor campaign targeting the Australian, US, British, French, Polish, Dutch, Russian, Israeli and Canadian markets, while a further €546,517 will go to the Expedia marketing campaign and will be realised by the end of September.

You may be interested

Giuseppe Conte new Italian Prime Minister
POLITICS
shares18 views
POLITICS
shares18 views

Giuseppe Conte new Italian Prime Minister

Panos - May 22, 2018

Anti-establishment 5-Star Movement (M5S) leader Luigi Di Maio said after government-formation consultations with President Sergio Mattarella on Monday that 54-year-old…

Two Greek students win 3rd spot in International Conference for Young Scientists 2018
GREECE
shares5 views
GREECE
shares5 views

Two Greek students win 3rd spot in International Conference for Young Scientists 2018

Panos - May 22, 2018

Two Greek high school students from public schools in Ioannina received the bronze medal in the 25th International Conference for…

Weather forecast: Partly cloudy
GREECE
shares14 views
GREECE
shares14 views

Weather forecast: Partly cloudy

Panos - May 22, 2018

Partly cloudy and easterly winds are forecast for Tuesday. Wind velocity will reach 6 on the Beaufort scale. Partly cloudy…

Leave a Comment

Your email address will not be published.